The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Social Channel / Single Platform
THE TIME WE HAVE LEFT
Agency: Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid
Client: PERNOD RICARD - RUAVIEJA Category: Single Country or Region / Consumer / Brand
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Use of Technology
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital Product
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Art Direction
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
Harmless Guns
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Creative Effectiveness / Consumer / Brand
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing & Paper Craft
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Editing / Single
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Reputation Management
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Reputation Management
Necessary Discounts
Agency: Africa / Sao Paulo
Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Livestream
The Walkumentary
Agency: DentsuBos / Toronto + Brita / Toronto
Client: Brita Category: Online-only Video / Pre-Roll - Single
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Innovation in Moving Image Craft
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Craft / Writing
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential Radio & Audio
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Experiential Radio & Audio
Life Melodies
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Sivantos GmbH Category: Experiential Radio & Audio
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Television & VOD / Long Form - Single
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Television & VOD / Long Form - Single
Groundhog Day
Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York
Client: Jeep Category: Television & VOD / Long Form - Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Title Sequences
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Public Relations
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated PR Campaign
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Editorial / Books
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Posters / Campaign
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Craft / Art Direction
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Creative Effectiveness / Non-Profit / Charity
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Holiday - The Surprise
Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Direction / Single
Storm The Court
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Craft - Direction / Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft - Direction / Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft / Use of Visuals
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Digital & Online / Social Media Post - Single
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Physical Items
Award:
2020 Social Media Silver Pencil
Agency:
Herezie Group / Paris
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_003S
Award:
2020 Social Media Silver Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_004S
Award:
2020 Social Media Silver Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_005S
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid
Client:
PERNOD RICARD - RUAVIEJA
Title:
THE TIME WE HAVE LEFT
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_010S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_019S
Award:
2020 IP & Products Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital Product
Annual ID:
OS_IP20_005S
Award:
2020 Out of Home Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Annual ID:
OS_OH20_019S
Award:
2020 Out of Home Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Art Direction
Annual ID:
OS_OH20_020S
Award:
2020 Out of Home Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Annual ID:
OS_OH20_021S
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client:
DAGOMA
Title:
Harmless Guns
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_003S
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_004S
Award:
2020 Design Silver Pencil
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_058S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_019S
Award:
2020 Public Relations Silver Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Annual ID:
OS_PR20_017S
Award:
2020 Public Relations Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Reputation Management
Annual ID:
OS_PR20_018S
Award:
2020 Direct Marketing Silver Pencil
Agency:
Africa / Sao Paulo
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI20_039S
Award:
2020 Social Media Silver Pencil
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Livestream
Annual ID:
OS_SM20_017S
Award:
2020 Interactive & Online Silver Pencil
Agency:
DentsuBos / Toronto + Brita / Toronto
Client:
Brita
Title:
The Walkumentary
Category:
Online-only Video / Pre-Roll - Single
Annual ID:
OS_IN20_016S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Immersive Spaces
Annual ID:
OS_EX20_009S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Innovation in Moving Image Craft
Annual ID:
OS_MI20_038S
Award:
2020 Print Silver Pencil
Agency:
DDB, / Paris + Marie Claire / Paris
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Craft / Writing
Annual ID:
OS_PT20_022S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_013S
Award:
2020 Radio & Audio Silver Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_014S
Award:
2020 Radio & Audio Silver Pencil
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Sivantos GmbH
Title:
Life Melodies
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_015S
Award:
2020 Film Silver Pencil
Agency:
Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client:
Amazon
Title:
Before Alexa
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_009S
Award:
2020 Film Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_010S
Award:
2020 Film Silver Pencil
Agency:
Highdive / Chicago + Jeep / Detroit + O Positive / New York
Client:
Jeep
Title:
Groundhog Day
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_011S
Award:
2020 Film Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_012S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Title Sequences
Annual ID:
OS_MI20_025S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Annual ID:
OS_HW20_024S
Award:
2020 Public Relations Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_023S
Award:
2020 Public Relations Silver Pencil
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_024S
Award:
2020 Public Relations Silver Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_025S
Award:
2020 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Editorial / Books
Annual ID:
OS_DE20_007S
Award:
2020 Print Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Posters / Campaign
Annual ID:
OS_PT20_011S
Award:
2020 Design Silver Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Craft / Art Direction
Annual ID:
OS_DE20_044S
Award:
2020 Design Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Annual ID:
OS_DE20_045S
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_009S
Award:
2020 Public Relations Silver Pencil
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Brand Voice
Annual ID:
OS_PR20_012S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_015S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Holiday - The Surprise
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_005S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Anonymous Content / Culver City
Client:
HP
Title:
Wake Up
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_006S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_007S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Venables Bell & Partners / San Francisco
Client:
Reebok
Title:
Storm The Court
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_008S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_009S
Award:
2020 Interactive & Online Silver Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN20_014S
Award:
2020 Social Media Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_033S
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital & Online / Social Media Post - Single
Annual ID:
OS_DI20_016S
Award:
2020 Direct Marketing Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Physical Items
Annual ID:
OS_DI20_002S
Award:
2020 Direct Marketing Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Items
Annual ID:
OS_DI20_003S
